Building Lasting Behavior
The program is not a training, but rather focuses on building the capacity to change. It provides continuous guidance for the behavior change process, effectively reducing the workload for managers and leaders.
My New Behavior - Program
Introduction
The behavior program is designed to promote behavior change through three phases: the Foundation phase, which provides focus; the Engagement phase, which supports commitment; and the Sustainment phase, which ensures application. The program offers a comprehensive approach to learning, using videos to provide participants with a deep understanding of the process. It also includes short video materials to guide employees through the details and worksheets at each step of the change process.
Hands-on
In addition to the sustainment phase, the program initiates a specialized reinforcement program. For nine weeks, participants will receive behavior change challenging questions from a dedicated reinforcement manager to encourage progress. The program tracks progress and automatically converts it into actionable management insights, which are displayed on a dashboard for easy monitoring and support.
Suitable for
This program is suitable for employees at all levels, regardless of their experience or goals.
Workload
The workload is kept to a minimum, with an average time commitment of less than one hour per week. Success is achieved through consistency rather than the amount of time spent on the program.
Practical information
Our program empowers participants with an easy-to-follow, step-by-step guidance to successfully change behavior.
The program:
Allows each participant to develop at their own pace.
Offers live insight into the development of the behavior change process.
Features a unique reinforcement, ensuring sustained progress and continuous support.
With a cost of $379 per license, this license employs a tiered pricing strategy, which means that as you transition to lower tiers, the expenses decrease.
“Our proprietary behavior change model is the world’s most loved, most effective, and most valuable. We believe that behavior change should be practical and easy through lasting routines and habits.”
- My New Behavior
Program
The program is designed to guide participants through a comprehensive, step-by-step process of behavioral change, consisting of three distinct phases:
1. Foundation (preparation)
2. Engagement (commitment)
3. Sustainment (application)
The program is composed of different elements, learnings, and challenges in each consecutive phase. It starts with an educational component on behavioral change, which includes its definition, requirements, and time commitment, through a series of short videos. Anthonie Wurth, a former Olympic Judo athlete and leading behavioral change expert, uses his personal Olympic experience as a powerful metaphor to inspire and explain the concepts to participants through his videos.
The program consists of 38 videos, which participants can learn at their own pace while receiving live insights into their progress. The program is designed to be easy to understand and follow, offering a clear roadmap for success. Each participant completes seven modules, each with a recognizable structure. Each module includes an introduction, an inspirational Olympic Games example, an explanation of the worksheet, an actionable worksheet that can be saved to add ideas or make changes at a later time, a video discussing pitfalls and tips for completing the worksheet, and a Sensei Wisdom video.
Behavior Reinforcement
Our unique reinforcement guarantees the application of new behavior by supporting employees in sustaining meaningful change. Prescheduled behavior change questions, short messages and other stimuli ensure continuous progress and reinforcement.
Method
Scientific research and practical experience accumulated over the last two decades have revealed that establishing a new behavior pattern requires a minimum of 22 repetitions. On average, it takes about 66 days for the behavior to become a routine.
This program acknowledges that effective and meaningful behavior change is a process that involves three distinct phases. The first phase, known as the Foundation Phase, focuses on establishing a solid foundation to identify focus areas and potential obstacles. The second phase, the Engagement Phase, requires a real commitment from individuals, taking into account the complexity of the change, the time it will take to implement, and the impact it will have on their lifestyle. Only after a clear focus and strong commitment are established participants progress to the Sustainment Phase, where they build daily or weekly routines that result in lasting behavioral changes. The effectiveness of this unique behavior change method is demonstrated by feedback from participants in over 100 countries over the last 20 years.
Purchase
Micro
$359
Per license
<100
Personal account with dashboard
9-week reinforcement program
Discount: No
Free reporting modules: None
Small
$325
Per license
101-500
Personal account with dashboard
9-week reinforcement program
Discount: 10%
Free reporting modules:
1x Business for a year
Medium
$279
Per license
501-1500
Personal account with dashboard
9-week reinforcement program
Discount: 20%
Free reporting modules:
2x Business for a year
Large
$259
Per license
1501-2500
Personal account with dashboard
9-week reinforcement program
Discount: 30%
Free reporting modules: 5x Business for a year
Corporate
$215
Per license
2501-5000
Personal account with dashboard
9-week reinforcement program
Discount: 40%
Free reporting modules: 5x Business for a year
Enterprise
$179
Per license
>5001
Personal account with dashboard
9-week reinforcement program
Discount: 50%
Free reporting modules: 10x Business for a year
Micro
$359
Per license
<100
Personal account with dashboard
9-week reinforcement program
Discount: No
Free reporting modules: 0
Small
$325
Per license
101-500
Personal account with dashboard
9-week reinforcement program
Discount: 10%
Free reporting modules: 1 value of $1100
Medium
$279
Per license
501-1500
Personal account with dashboard
9-week reinforcement program
Discount: 20%
Free reporting modules: 2 value of $2200
Large
$259
Per license
1501-2500
Personal account with dashboard
9-week reinforcement program
Discount: 30%
Free reporting modules: 5 value of $5500
Corporate
$215
Per license
2501-5000
Personal account with dashboard
9-week reinforcement program
Discount: 40%
Free reporting modules: 5 value of $5500
Enterprise
$179
Per license
>5001
Personal account with dashboard
9-week reinforcement program
Discount: 50%
Free reporting modules: 10 value of $11.000
*Tier levels and pricing are based on order size and not cumulative. All prices are in US$ per license.
Access to all materials, personal account with dashboard, 9-week reinforcement program, and progress insights included.
Tailored Solutions for Your Organization
Request a quote for specific requests, such as a customized behavior change program, additional reinforcement, branding, or analysis by our consultants, as well as tailored reporting or presentations for your organization.
Reporting
Managers can access our user-friendly dashboard, providing crucial insights into process tracking and results such as confidence levels, tangible effects, change environment, individual or collective achievements and the challenges employees encounter during their behavior change process. Clear and concise charts enable managers to swiftly evaluate outcomes at both the individual and focus group levels. Through our well-designed series of open-field questions related to the behavior change process, the dashboard displays valuable data that helps managers gain even better insights into the behavior change process of the participants. Based on the organization’s setup, managers receive the appropriate permissions. Personalized filters enable the creation of focus groups, while live data allows for swift and effective interventions.
Reporting Module
Free
-
User invite: single + bulk
-
Progress tracking
-
Results knowledge quiz
-
Change process results
-
Reinforcement results
-
Standard reports
-
Custom reports*
-
Downloadable reports
Standard
Annual payment 20% discount-
User invite: single + bulk
-
Progress tracking
-
Results knowledge quiz
-
Change process results
(free trail 14 days)
-
Reinforcements results
(free trail 14 days)
-
Standard reports
-
Custom reports*
-
Downloadable reports
Business
Annual payment 20% discount-
User invite: single + bulk
-
Progress tracking
-
Results knowledge quiz
-
Change process results
-
Reinforcement results
-
Standard reports
-
Custom reports*
-
Downloadable reports
*Custom reports
With the Standard Query, managers can filter their data on four topics, including Function, Region, Years of Experience, and Gender. For greater flexibility and customization, the Custom Query option allows managers to filter their data on an unlimited number of topics to create focus groups tailored to their specific needs.
Cutting through complexity, My New Behavior makes behavior change simple.
Empowering Individuals through Personalized Guidance: Unleashing Success with My New Behavior.
Former European Judo champion and Olympic athlete Anthonie Wurth, is a world-renowned specialist in behavioral change who has revolutionized the way individuals approach personal growth. His groundbreaking self-paced methodology has been translated into 45 languages and used in over 100 countries worldwide, making him one of the most sought-after experts in the field. His 7 Principles of Behavior Change have earned him a reputation as the go-to expert for many of the world’s largest Fortune Global 500 companies, who rely on his expertise to help their employees achieve lasting and meaningful behavior change. But Wurth’s impact extends beyond the corporate world. For over 20 years, he has empowered countless individuals to take control of their personal growth, conduct lifestyle changes, and achieve their dreams through his proven methodology.
