Diversity, Equity, and Inclusion: A Crucial Factor in Pharmaceutical Sales?
Build lasting behavior change in the pharmaceutical industry's sales team to improve DE&I. Results are impressive, and investment is reasonable.
This case study provides insights on:
- The positive impact of a behavior change program on a sales team
- How the program bridges the gap between DE&I efforts and daily work.
- The total investment made over five years.
- The results and benefits of this program for sales performance.
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