Behavior Change That Lasts:
Turning desired behavior into measurable, lasting routines.
A step-by-step, data-driven method to build better behaviors — for individuals, teams, and entire organizations.
Why My New Behavior?
At My New Behavior, we believe that behavior doesn’t change through motivation alone — it changes through design.
Our method is based on over 25 years of Olympic-level coaching, behavioral science, and real-world results.
We don’t offer training. We build lasting routines.
Our 5-Step Behavior Change Process
Changing behavior isn’t about motivation, it’s about structure.
Our proven 5-step method guides people from insight to action, combining personalized routines, engaging content, and continuous support. Each step builds toward lasting, measurable behavior change that aligns with your goals, your people, and your culture.
We identify the difference between current and desired behavior — this becomes the foundation of the program.
Modular, practical, and personalized. Each program includes short videos, worksheets, and exercises.
We use our AI tools to create fast, scalable, and custom video content in your language and tone.
Participants learn at their own pace, with built-in tracking, coaching prompts, and progress dashboards.
With real-time data, we analyze what works and adapt the program on the fly — maximizing effectiveness.
What Results Can You Expect?
What Results Can You Expect?
What Makes Our Behavior Change Approach Different?
In this short explainer video, Sophia from the MNB team walks you through how our step-by-step approach helps individuals and organizations close the Behavior Gap and build lasting routines — using practical tools, custom video content, and continuous progress tracking.
“When you understand the gap, change becomes simple.”
- Anthonie Wurth, Founder & Olympian
Who Trusts Our Method?
Used in 100+ countries and trusted by industry leaders — including teams in Sales, HR, DE&I, Public Sector, and Accessibility Programs.
Why Our Method Works
Close Your Behavior Gap Today
Let’s start with a free Behavior Gap analysis — no commitment required. From there, we’ll show you what real behavior change can look like in your organization.
